A revolution instead of a tea ceremony. An explosion of flavour instead of a lukewarm infusion. Exceptional quality. Unusual blends. Perfection from a machine that can teach the professionals a thing or two. The last word in taste at the touch of a button. Everything else is just tea.
Song "Nothing ordinary" by Avoury (free download)"A" like the first letter of the alphabet. "A" like the first letter of a new tea culture, in which it's all about the tea – exciting, inspiring, proud. Like the people who drink it.
Quality begins with selecting growing regions.
We are interested in every single leaf of our premium tea and how it is cultivated. Many of our teas come from the large traditional plantations, such as those in the Chinese province of Yunnan, which gives our pu-erh tea its great qualities. A real insider tip is our BEYOND NEPAL, which grows in the mountains of the Himalayas at an impressive height of 2,400 metres, which means it comes from one of the highest plantations in the world. Did you know? Many teas are better quality the higher the altitude they are grown. Because the humidity and rainfall above 2,200 metres above sea level are perfect for cultivating tea. This climate causes tea leaves grow more slowly, resulting in the formation of a thinner leaf with particularly delicate flavours.
Save the planet – drink tea.
Tea is grown everywhere. Unfortunately, the conditions for environment and animals are not always the best. This is why we aim at getting a rainforest certification in these countries which fosters sustainable cultivation of crops, such as tea. This is our contribution to combat the consequences of climate change.
Life Isn't Always Fair. But Our Tea Can.
Unfortunately, fair working conditions are not given in all tea growing regions. This is why some of our teas have a Fairtrade certification. The Fairtrade mark ensures the compliance with certain social, ecological and economic criteria like regulated working conditions for smallholder farmers, environmentally friendly cultivation, and fair prices for their goods which cover their costs.
Tea, naturally.
For us, it goes without saying that many of our products are certified organic. Likewise, all our tea plants, fruits and herbs for our infusions are from sustainable cultivation. This makes the world a little better and our tea really good.
We believe that every detail makes a difference. That is why we attach great importance to the highest quality – not only with our teas, but also with our service. From the Avoury TEAm to the Avoury subscription and beyond, we want to serve you a perfect tea experience at all times
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