"A" like the first letter of the alphabet. "A" like the first letter of a new tea culture, in which it's all about the tea – exciting, inspiring, proud. Like the people who drink it.
Quality begins with selecting growing regions.
We are interested in every single leaf of our premium tea and how it is cultivated. Many of our teas come from the large traditional plantations, such as those in the Chinese province of Yunnan, which gives our pu-erh tea its great qualities. A real insider tip is our BEYOND NEPAL, which grows in the mountains of the Himalayas at an impressive height of 2,400 metres, which means it comes from one of the highest plantations in the world. Did you know? Many teas are better quality the higher the altitude they are grown. Because the humidity and rainfall above 2,200 metres above sea level are perfect for cultivating tea. This climate causes tea leaves grow more slowly, resulting in the formation of a thinner leaf with particularly delicate flavours.
Save the planet – drink tea.
We source our tea from various growing regions all over the world. Conditions for the environment and for animals have improved in many growing countries, but not everywhere. In these countries, we require a rainforest certification. This guarantees sustainable cultivation of crops – such as tea – taking certain conditions into account. These include, for example, the preservation of biodiversity, improved human living conditions and the protection of natural resources. In this way, we not only protect the forests and promote sustainable living conditions, but also actively combat the consequences of climate change.
Life is not always fair. But our tea is.
When we buy tea from a region where fair working conditions is not a given, we insist on Fairtrade certification. The Fairtrade mark guarantees smallholder farmers things like regulated working conditions, prohibition of child labour, a price for their goods which covers their costs and reliable support. Because our tea is best enjoyed with a clear conscience.
For us, it goes without saying that all our products are without exception certified organic. Likewise, all the stages of production are only carried out by certified organic establishments. This makes the world a little better and our tea really good.