Romy Kowalewski, on the other hand, inherited as it were her affinity with fragrances. She grew up as the child of bakers and thus her sense of taste and smell were disciplined while she was still young. Every day newly created bakery products were given to family members to try. To ensure their judgement was in no way biased, they were never told what ingredients had been used. And this is how little Romy soon learned to identify different aromas and flavours. "Every tiny nuance was important, as it was the love of detail – in other words, the slightest differences in taste – that would determine whether a product would be a success or a failure. The process of developing fragrances for my perfumes is no different to this," she explains.
Her fascination with scents grew over the years and while she was still at school it was her own created perfume she wore that made her instantly recognisable. "For me, what was so appealing was the thought that this scent belonged to me alone and could never be associated with anyone else," she recalls. In this lay the origin of her own perfume label 27 87. Just 26 years of age, she went to Paris to realise her dream and started to look for investors. This was a major challenge: she had to convince other people to put their money into something that you could neither see nor touch and, as yet, not even smell. For this she needed determination and staying power. It is not surprising that her personal mantra is "Just do it – with a pinch of no risk, no fun".
After two years of searching, Romy Kowalewski found the necessary backing and was able to commence with developing her design and production. And her staying power was subsequently to also stand her in good stead. To additionally finance her undertaking, she took on a permanent job in marketing – that is, until she managed to launch her brand in 2016. Since then, the reputation of 27 87 has evolved inexorably; the perfumes of the label are now sold in 23 countries throughout the world. Key to the success is the team behind it. Competition in this sector is tough and a wide range of expertise is required to build a brand. Namely the skills needed to produce, market and distribute the scents. "If you want to be outstanding in the perfume sector, you need the right team," concludes Kowalewski.
Video: © 27 87